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Project // 2024

Kalashi Music

An expressive digital home for an Atlanta-based recording artist.

Kalashi Music Project Preview
The Project

A closer look.

An artist platform for Kalashi, a Bangladesh-born, Atlanta-based rapper. Expressive typography, official release artwork, Spotify listening, and a configurable Sound Lab come together on a shared Expo and React Native foundation.

DISCIPLINES
Art Direction // Web Design // Web Development
BUILT WITH
Expo // React Native // TypeScript
YEAR
2024
Sample Case Study

An Artist's Identity, Heard and Seen

Kalashi Music creates a digital home for Kalashi, a Bangladesh-born, Atlanta-based rapper. Expressive typography, official release artwork, Spotify listening, and a configurable Sound Lab come together through a shared Expo and React Native foundation.

The Challenge

An artist platform needs to communicate a distinct identity while helping visitors engage with the music. The challenge is to give release artwork and typography an expressive role without disconnecting the visual experience from listening. The Sound Lab adds another way to explore the platform's character.

The Approach

  1. Build the visual direction around expressive typography and official artwork.

  2. Connect the artist presentation with Spotify listening.

  3. Bring the configurable Sound Lab into the shared interface.

The Deliverables

  • A branded digital platform for the recording artist.
  • Release artwork presentation and Spotify listening.
  • A configurable Sound Lab on Expo, React Native, and TypeScript.

The Outcome

The platform connects Kalashi's visual identity with the music itself. Artwork, listening, and the Sound Lab form a cohesive artist experience with a shared technical foundation.

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